Marketplace Network News

Simple, Direct Ethernet Connectivity to Google Cloud Platform

Posted by Ben Edmond on Tue, Apr 28, 2015

The Cloud is reshaping the competitive landscape of business. Today’s companies, whether a sole proprietorship or global, multi-site enterprise, are investing in Cloud technology to gain real business value as well as an advantage over the competition. In 2015, 42% of IT decision-makers are planning to increase spending on Cloud computing according to Computerworld’s 2015 Forecast. Global Capacity gives business customers a leg up over competition in today’s ultra-competitive market by simplifying connectivity to leading Cloud platforms such as Google Cloud Platform.

Global Capacity’s recent designation as an approved Google Cloud Interconnect Service Provider makes it is easier for the company’s business customers to connect to Google Cloud Platform. Leveraging Global Capacity’s One Marketplace™, businesses gain access to cost-effective, secure and reliable network connectivity to Cloud computing. One Marketplace has the extensive network reach enabled by innovative applications that provide real-time network pricing and ordering with end-to-end delivery of private Ethernet connectivity. Direct connections to Google Cloud Platform are available from over 9.6 US business locations, including remote office locations and corporate headquarters.


One Marketplace amply addresses security, performance and reliability concerns for businesses as connectivity solutions such as Private Line Ethernet can be routed directly to Cloud services. Private Line Ethernet services allow for more secure transport and delivery of customer traffic over a simple point-to-point configuration that never traverses the public Internet or shared Multiprotocol Label Switching (MPLS) environment. Leveraging connections ranging from 1 Mbps up to 10 Gbps, developers can reliably access any Google Cloud Platform service enabling them to create anything from websites to complex business applications.

As bandwidth requirements to connect to the Cloud grow, direct Ethernet connectivity becomes a less expensive solution than Internet or MPLS services. The reason behind this is simple: 70% of the cost of network services is derived from last-mile connections to business locations and for that last mile, both MPLS and Internet services travel over the top of Ethernet or Time-division multiplexing (TDM) as the transport. This, combined with the less expensive cost to build and operate an Ethernet network, make Ethernet connectivity a more cost-effective solution.

Connectivity to Cloud computing is simplified with tools that provide transparency, real-time information and control. One Marketplace leverages a unique combination of aggregation, automation and information to streamline and simplify the process of designing, pricing, procuring and delivering direct, cost-effective connectivity to the Cloud.

To learn more about how Global Capacity and its award-winning One Marketplace enables businesses to easily and securely connect to Google Cloud Platform, visit