Marketplace Network News

Don’t Underestimate the Importance of Connectivity for Retail

Posted by Ben Edmond on Tue, May 06, 2014

When you think of industries that rely heavily on network connectivity for day-to-day retail malloperations, retail may not be the first that comes to mind. But connectivity is as critical for retailers as it is for businesses in almost any other sector. Here are a few of the biggest reasons retailers should never underestimate their network connectivity:

Multiple location collaboration

Because the vertical is so global in nature—with product manufacturing, storage, shipping and sales operations often headquartered in disparate locations—securing reliable access is critical to facilitating communication among employees across all locations. For example, if a customer is looking for an item that is not in stock at a store, employees need to be able to quickly access warehouse information to see when the item can be shipped to the store for pickup or directly to the consumer. A wide area network (WAN) solution that is flexible enough to connect datacenters, virtual applications, warehouses, content networks, and internet peering with businesses that range in location from downtown metro multi-tenant buildings to suburban mall locations is critical to retail revenue generation.


Strong connectivity is critical to ensuring that business-critical applications run smoothly. For instance, we all know that e-commerce customers will abandon online shopping carts if the application doesn’t work as it should or if the process takes too long. At the same time, brick and mortar retailers now offer in store access to the entire inventory found on line with customer experiences that include Ipads, kiosks and remote transaction options. Brand loyalty has a direct connection to customer experience and therefore network performance. A solution that includes proactive and predictive network monitoring by expert technical engineers allows IT personnel to work on projects to help grow the business.


Reliable and secure access is critical to retail transactions.  Processing countless transactions each and every day, retailers simply cannot afford instability.  Every hour of everyday $36,000,000 is  spent at American multinational retailer, Wal-Mart.  With 181 million people in the US alone having credit cards (that is 77% of the adult population) whether you are a global retailer or small local storefront connectivity is needed to complete sales.    

Retail customers can now secure connectivity without complexity, gaining access to the best-fit, most cost-competitive and near-ubiquitous access network solutions leveraging Global Capacity’s One Marketplace platform.

Topics: Enterprise, Network Connectivity, Retail